Salt Sound partnered with musician Alec Joseph & his marketing team at VLR to revamp his overall brand aesthetic to coincide with a cohesive launch package for his brand new single “Blindspot.”
• Worked with Alec to develop a new brand logo for use across all print and digital collateral.
• Designed new single cover artwork & marketing one-sheet for “Blindspot” launch.
• Promoted effective midnight drop of “Blindspot” through streaming channels such as Spotify, Apple Music & Amazon Music.
• Designed and developed new website to feature brand redesign and promotion of the new “Blindspot” single.
Alec Joseph is a 20-year-old LA-based Independent Singer-Songwriter with credits in Pop, Hip-Hop, Country, and Latin Music.
Recently attaining over 600,000 followers on Instagram, Alec has also toured the U.S. with Pentatonix & Jacob Whitesides.
His first single "Tongue" has a combined 5 million streams. His new single, "Blindspot" is co-written by Alec and an all-star cast of international award-winning songwriters including Grammy winner, Gino Barletta (The Chainsmokers, Selena Gomez), CMA and ACM winner, Victoria Shaw (Lady Antebellum, Garth Brooks), Latin Grammy winner, Jodi Marr (Ricky Martin, Mika) and produced by Grammy winning producer/engineer, Chad Carlson (Taylor Swift).
Alec is currently traveling between Los Angeles, Nashville, and New York, writing music with top songwriters and recording artists, as well as majoring in Popular Music at The University of Southern California.