DESIGNING THE CUSTOMER JOURNEY | MARKETING FOR THE HOSPITALITY INDUSTRY
The hospitality industry is composed of numerous categories within the service industry. From restaurants & bars to lodging, recreation & events, each segment must build meaningful and sustainable relationships with their clients. In most cases, this journey starts online. A click of a menu, a scroll through a photo gallery, a review of past experiences; your first touch-point with guests and customers is likely through a digital channel. We provide our hospitality clients with the opportunity to create experience and generate revenue.
An effective website is a platform that should be design driven, user friendly and performance focused. Connect to your guests and consumers with fully custom & responsive websites built and optimized for the hospitality industry.
Third Party Integrations
We integrate and manage all relevant third party software for your hospitality business. From Opentable, Tripadvisor & Yelp to TravelClick, Eventbrite & Ticketmaster, we will utilize all effective hospitality channels to maximize your bottom line.
Build your business and turn subscribers into guests. We create and manage custom, “on-brand” email campaigns for the hospitality industry. Utilize our email services to implement effective campaign strategies to welcome new subscribers, tell your brand story, highlight news & events, deliver transactional messages, optimize performance through A/B split tests and much more.
We utilize your brand identity to create visual content that resonates with your audience. Our graphic design services construct the collective elements that make your hospitality business unique. From menus to print ads, Salt Sound enhances your distinctiveness with a cohesive message in visual form.
Social media marketing validates your brand. A strong social media presence tells consumers that your business is dynamic and focused on communication. Salt Sound partners with our hospitality clients to create authentic and impactful social media content that engages and educates your audience.
Modern marketing & advertising consists of two core processes: Search Engine Marketing (SEM) & Social Media Marketing (SMM). In order to stay relevant in todays digital world, hospitality businesses must utilize these prevailing tactics to increase visibility and engage consumers.