GIVING YOUR BRAND A NEW LOOK | MARKETING FOR THE BEAUTY INDUSTRY
The beauty industry has been revolutionized. There is a new ecosystem that is driven by consumers who not only demand the best in products but also desire a personal connection to their favorite brands. Influencers and consumers alike require a custom omni-channel experience when researching, trying and sharing their favorite products.
Whether a new venture or an established powerhouse (or anything in between), we partner with our beauty clients to develop their distinct voice and vision. We use an omni-channel approach to communicate brand value and deliver measurable growth. Salt Sound acts as an extension of your team to facilitate a strategic and personal connection to your audience.
Strategic Partnerships & Branded Collateral
Influencer and partnership marketing helps to build and maintain your beauty brand’s credibility. Salt Sound creates valuable on and offline experiences to cultivate relationships with key people, organizations and press outlets. We develop these strategic partnerships to create trust, increase credibility and gain exposure through extended networks.
Salt Sound defines, designs and implements a creative visual marketing strategy for our beauty clients. We support and manage the development of eye-catching displays, product branding and other visual elements that seamlessly work to communicate your brand identity.
Traditional and modern retail environments require that products be presented in an effective and creative manner. Salt Sound uses innovative merchandising strategies to attract new and returning customers to your brand. We ensure continuity between all open-sell and shop in shop retailers, acting as an extension of your brand with preferred vendors and retail partners.
Experiential marketing directly engages consumers and influencers alike, inviting them to physically immerse themselves in your brand or brand experience. From special events to product displays, our experiential services include conceptualizing, design, execution and management of real-world brand experiences.