INCREASE VISIBILITY & ENGAGEMENT
Modern marketing & advertising consists of two core processes: Search Engine Marketing (SEM) & Social Media Marketing (SMM). In order to stay relevant in todays digital world, brands must utilize these prevailing tactics to increase visibility and engage consumers. Social media is now a “pay-to-play” model and a first-page presence on Google is paramount to maximizing profit through increasing conversions.
Search Engine Optimization (SEO)
SEO is an integral component of the overall effectiveness of your campaigns. We put your site to work for customer acquisition and retention. We are performance focused and equip your website with all necessary components required for a strong SEO strategy.
Successful advertising programs require a deeper understanding of your customers. We distill down and analyze your data to maximize ROI and provide you with tracking and campaign conversion information. We create benchmarks and strategies to meet goals and increase conversions.
Search Engine Marketing (SEM)
Search engine marketing is the process of increasing your website’s visibility to potential customers and clients using a strategic search & pay per click strategy. Salt Sound uses various tools to create an effective keyword campaign to drive traffic and maximize ROI.
Social Media Marketing (SMM)
Social Media Marketing uses essential digital channels as its main tool; Facebook, Instagram & Twitter to name a few. We work with our clients to develop geographic and interest based targeting to build campaigns to communicate value and tell your brand story. We implement advertising tactics to track conversions, re-market, create lookalike audiences and run effective campaigns.
A little can go a long way. Salt Sound works with your team to calculate a modest yet effective ad spend for your business. We track valuable metrics that tie directly to revenue and profit. We measure not only conversions and opportunities but also impressions, visitors, clicks and other actionable key performance indicators to maximize your return on investment.